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Meet Erynne!

How We Got Here...

Before Mental Skincare existed, I had a different life. I ran Catwalk Clothing in Huntington Beach, a store I built from the ground up. I loved it. But life has a way of pulling you toward what you’re actually supposed to be doing, even when you can’t see it yet. I stepped away from Catwalk, became a mom, and started building something quieter for a while.

Then my mom died by suicide.

I’m not going to dress that up. There’s no gentle way to say it, and I think that’s part of the problem, we’re so used to softening the conversation around mental health that people who are suffering never hear the thing they need to hear most: you’re not alone, and it’s okay to not be okay.

Losing her changed the direction of my entire life. I watched suicide rates climb and self-care decline, and I couldn’t sit still anymore. I needed to do something. I just didn’t know what yet.

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THE WAKE-UP CALL

Then My Own Body Gave Me the Answer

Around the same time I was searching for purpose, I got a diagnosis I wasn’t expecting: precancerous cells in my lip. The treatment was brutal, painful, drawn out, and honestly terrifying. But it opened my eyes to something I’d never thought about before.

Your lips are the most sun-exposed skin on your face. They can’t produce melanin to protect themselves. They’re the thinnest, most vulnerable skin you have and almost nobody is protecting them. Lip cancer is one of the fastest-growing cancers, and most people don’t even know that.

So I went looking for a lip product that could actually keep me safe. Something with real SPF, mineral-based, high-level protection. Something that didn’t look and feel like I was smearing sunscreen on my mouth before brunch. I wanted to feel like myself. I wanted to feel protected. I wanted both.

It didn’t exist.

So I decided to make it.

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Why It’s Called “Mental”

I named this brand Mental because mental health saved my life just as much as any medical treatment ever did. And I refuse to be quiet about that.

The turquoise you see woven through everything we do? That’s the color of suicide awareness. It’s not decoration. It’s not a design choice. It’s a promise that this brand will always stand for the fight happening on the inside, not just what shows on the outside.

Every purchase you make supports mental health advocacy. Not as a marketing angle. Not as a line item on a press release. As the foundation of everything Mental Skincare is and everything it will ever be.

This brand exists to prove that beauty and purpose aren’t opposites. That you can look bold and do bold at the same time. That caring for your mind and your body isn’t a luxury, it’s a necessity.

Shop Now

Why It’s Called “Mental”

I named this brand Mental because mental health saved my life just as much as any medical treatment ever did. And I refuse to be quiet about that.

The turquoise you see woven through everything we do? That’s the color of suicide awareness. It’s not decoration. It’s not a design choice. It’s a promise that this brand will always stand for the fight happening on the inside, not just what shows on the outside.

Every purchase you make supports mental health advocacy. Not as a marketing angle. Not as a line item on a press release. As the foundation of everything Mental Skincare is and everything it will ever be.

This brand exists to prove that beauty and purpose aren’t opposites. That you can look bold and do bold at the same time. That caring for your mind and your body isn’t a luxury, it’s a necessity.

Shop Now

Why It’s Called “Mental”

I named this brand Mental because mental health saved my life just as much as any medical treatment ever did. And I refuse to be quiet about that.

The turquoise you see woven through everything we do? That’s the color of suicide awareness. It’s not decoration. It’s not a design choice. It’s a promise that this brand will always stand for the fight happening on the inside, not just what shows on the outside.

Every purchase you make supports mental health advocacy. Not as a marketing angle. Not as a line item on a press release. As the foundation of everything Mental Skincare is and everything it will ever be.

This brand exists to prove that beauty and purpose aren’t opposites. That you can look bold and do bold at the same time. That caring for your mind and your body isn’t a luxury, it’s a necessity.

Shop Now

A note from me to you:

"You might not struggle with your mental health. That’s okay. But someone you love probably does. And sometimes the hardest part isn’t the struggle itself, it’s feeling like nobody sees it.

I built this brand because I know what it looks like when someone is fighting a war nobody else can see. I know what it costs when we lose that fight. And I know that something as simple as being reminded that you matter, that your mind matters, that your body matters, that you’re worth protecting can change the trajectory of a really dark day.

So whether you’re here for the gloss, the mission, or both, thank you. You’re part of this now.

We all have dark days. Embrace your dark side."

~ Erynne
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