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EVERYONE WEARS A MASK IN OCTOBER. SOME OF US WEAR ONE ALL YEAR.
16,Oct 2026

EVERYONE WEARS A MASK IN OCTOBER. SOME OF US WEAR ONE ALL YEAR.

The “I’m fine.”
The “I’ve got this.”
The smile you put on when life is kicking your ass.
Sound familiar?
We’ve gotten so damn good at pretending we’re okay that sometimes we even fool ourselves.

But here’s your reminder: You don’t have to be the strong one every damn day.
October 10 was World Mental Health Day. But taking care of your mental health isn’t a one-day thing.
Neither is protecting your skin.

THE SUN DOESN’T CLOCK OUT AFTER SUMMER.
Pumpkin patches. Football games. Coffee runs. Cooler mornings.
Your lips are still exposed to UV rays, even when summer is long gone.
That’s why I created MENTAL.

Clean mineral SPF 35 lip gloss. Bold color. Hydration. Protection. All in one badass swipe.
Because protecting yourself shouldn’t be complicated.
And looking good should never mean skipping protection.

IT WAS NEVER JUST LIP GLOSS.
MENTAL was born from loss, a health scare, and a mission to turn pain into purpose.
That’s why 5% of every purchase supports mental health and suicide awareness.
Because sometimes the smallest reminders make the biggest difference.

HERE’S YOUR OCTOBER WAKE-UP CALL.
Wear the costume. Rock the red lip. Eat the damn candy.
But check on yourself, too.
And check on the ones who always say they’re fine.

You can be strong as hell and still need someone.
Take off the mask. Keep the protection on.

PROTECT YOUR LIPS. PROTECT YOUR SOUL.
[SHOP MENTAL SKINCARE →]
Struggling? Call or text 988. You are not alone.
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